One week after the opening of “Atlas Shrugged – Part I”, the movie adaptation of Ayn Rand’s classic novel “Atlas Shrugged,” the film is doing quite well:
“[D]espite (or because of) Hollywood’s best efforts to keep the movie down, “Atlas” is racking up dollar signs at the box office. With a hearty $5640 per theater in its opening weekend, “Atlas Shrugged,” based on the influential Ayn Rand best-seller, has left Hollywood insiders dumbstruck to explain its success.” — The Washington Times
The Hollywood Reporter says the film will expand its release from 299 theaters to 425 this weekend and to 1,000 by the end of the month.
Tea Party supporters and libertarians and objectivists of all stripes have hit the theaters across our country to watch and support “Atlas Shrugged” the movie. According to “Atlas” executive producer Harmon Kaslow, the film has over-performed in markets like Atlanta, New York, Nashville, generating as much as $12,000 to $25,000 per theater.
“People are hungry for what these characters are saying,” says executive producer John Aglialoro. “They’re telling the government, ‘Just leave me alone. Let me hang onto my life and pursue my passions and rational self-interest. That’s what will benefit society.”
That message is what is driving the success of “Atlas Shrugged.” Although it was written more than fifty years ago, Rand’s unabashed defense of individualism seems more relevant than ever before.
“Atlas Shrugged” remains one of the best-selling books of all time. More than 7,000,000 copies of the tome have been sold since it was first published. It is currently #4 on the Amazon best-seller list.