This is only the third time I have written about Adam Kokesh since his campaign began. The first time — nearly one year ago — I provided an analysis of what I believed would occur in the race. The second time I wrote about the race was to defend Kokesh against some pro-war Republicans who were ripping him to pieces.
The results are not yet complete, but with over 60% of the vote, Kokesh has a little more than 27% of the votes. You can see what the end result will be from these totals.
Let me explain why Adam Kokesh lost his race:
1) Wrong district
2) Poor strategy
3) Unpopular message
First, Kokesh absolutely picked the wrong district to run in. I could have told him that a year ago. (Look above, I did!) I’m told other folks also explained this fact to Kokesh but he (the candidate) was set on running in New Mexico’s Third District. My original analysis of the race explains why the district was not ripe for a Kokesh victory — either in the primary or the general election.
The strategy of the Kokesh campaign was a losing one. The idea was to woo left-leaning Democrats and Independents into the Kokesh camp. The strategy resulted in an unimpressive less than 20% showing at the New Mexico Republican Convention for Kokesh and led us to watch the votes pour in for Tom Mullins this evening.
The strategy of any Republican campaign seeking victory in the primary must be to turn Republican voters on to your message and sell your ideas to the people voting on the election ballot. Kokesh’s focus should have been on his Republican primary. One idea that would have helped him was to simply gather his Republican supporters together and form a New Mexico chapter of the Republican Liberty. This strategy would have lent Kokesh some Republican credentials and would have formed a caucus around his campaign.
New Mexico 3 is not the right place to sell liberty. A libertarian message is not going to sell in a district that supports government handouts. And a libertarian message is not going to sell when the Republicans voting in the primary fail to be convinced that you’re a Republican or that you have any affinity for the principles of the Republican Party.
The voters made their choice in New Mexico’s Third District.
The New Mexico 3 experiment really underscores the value of time, effort, and resources. Unfortunately, all of these — including over $225,000 of hard-earned donor money which could have been spent on winnable races — were wasted.
Let’s learn something from this endeavor and do something different next time — by not squandering precious resources on unwinnable races.